XOXOGOODBOY is a new-born independent brand founded in 2018 by host Jinkoo Lee in Seoul. With the spontaneous take-up of goods by stars such as Yang Mi, Ouyang Nana, Guli Naza and BTS, the brand was quickly become popular in social network.
At the beginning, the designer tried to match his own style, and gradually acquired his own style in the process of purchasing clothes. However, in the process of trying on and matching, he found that many clothes are not comfortable enough. So, with a mentality to try it out, he started the design of GOODBOY series of ready-to-wear. His goal is to make clothes that are suitable for everyone's daily wear, but even a small design must show high-quality texture.
"If you don't know what to wear, wear GOODBOY!"