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Rolling Acid

Brand Concept
Established in 2017, ROLLING ACID is a experimental designer brand founded by ALTER UNIVERSE’s creative director, SONJA XIAO LONG and Dutch contemporary artist, MR PONG PONG.
 

Inspiration
Rolling Acid is a brand born of contradiction. Sniffing on the balance between conflict, Yin and Yang, string and firm, the contradictory elements is meant to be presented in an aligned dimension. Dramatical on the concept, design and visual itself, the brand oftens juggling the poise of commercial and artistic by comfortable silhouette and delicate details.The brand’s name comes from a combination of “ROCK N’ROLL” a force of resistance and desruptive; while ACID stand by “ACID MUSIC”, representing a bold exploratory spirit.Fluent speaker in Graffiti art, the brand oftenly expresses their signature black humour by high saturated pallette.The brand is swirling their creativities in past and future waves. We live at the moment, and we design for life.
 

Rolling Acid
 

Designer Profile
Established in 2017, ROLLING ACID is a experimental designer brand founded by ALTER UNIVERSE’s creative director, SONJA XIAO LONG and Dutch contemporary artist, MR PONG PONG.
 

Rolling Acid