The designer Wilson Choi chose to establish his own brand, REDEMPTIVE in 2018.
REDEMPTIVE focus on the practical style and would like to strike a balance between personality and wearability while providing high-fashioned street style combining with outdoor sports elements. Through the coordination of cutting, scale, details and colour tone, the layering and futurism could be enhanced.
The designer defines REDEMPTIVE as a group of rebellious teenagers that concerns the world and the society, “Fresh and distinctive, young and mature.” The brand enriched those fresh blood in this era that are brave seeking breakthroughs and pursuing freedom. Designer loved to do reflection through creative work and brought out the unique story by the brand.