JINNNN was founded in Shanghai in 2014 by Jin Chongyu and his partner Sun Junliang. From the very beginning, the brand has been very popular among celebrities. Particularly，it’s eyewear collection has successfully dominated the social media of domestic and overseas singers， actors and actress.
The brand advocates an honest living attitude. JINNNN thinks that every woman has but hides another side of herself. Just like a person who deviates from social norms won’t show her ego to the public. The brand taps into another self of modern women, daring to worship and claim to themselves. Clothing is just a uniform that reflects attitudes, and JINNNN uses fashion to empower women to resist.