GCDS, also known as "God cannot destroy street fashion", is a clothing brand made in Italy and founded by the brothers Giuliano and Giordano CALZA in 2015. Giuliano is the brand creative director and Giordano is the CEO.
Born in Naples, Giuliano has been doing creativity-related things since he was a child, but compared with many professional designers in the industry, Giuliano does not have a dazzling fashion school endorsement. He studied at Milan Bocconi during his college years. He majored in political science and obtained a master's degree in marketing and communication.
At the age of 23, he received a scholarship from Shanghai University and then moved to China. Before founding GCDS, Giuliano lived and studied in Shanghai for four years and was responsible for the image planning of the Italian restaurant Mylk, where he gained knowledge about the Chinese market. When he finally got tired of the art photos of the menu and milkshakes, he realized When I wanted to create something that was in my heart, GCDS was born in 2015.