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1017 ALYX 9SM

Brand Concept
In 2015, the trend brand 1017-alyx-9sm, which was born in the United States, was established for a short time, but it quickly became a hot brand among stars. Unlike vetements, alyx's pop pedigree is pure. In its early 20s, it was founded by Matthew Williams, a young designer who designed clothes for Lady Gaga and Kanye West.
 

Inspiration
"Ex nihilo" means nothingness.

We cannot imagine absolute nothingness. However, it is from this state of nothingness that heat creates the whole world. Through this thinking, alyx seeks every origin and reexamines every responsibility we should undertake.
 

1017 ALYX 9SM
 

Designer Profile
Matthew Williams may not be exactly what you think of as a high school designer. He was not a professional, had been rejected by Parsons, and had dropped out of school, but this can not deny his talent. It's a recognition that he won the LVMH prize finals in 2016.
 

1017 ALYX 9SM