New shape of garment with high quality
Unique look with diverse combination of fabric
Distinctive structure of garment
Lighting and shadow reflects the structure of your body or some object on the road, wall, floor, anything else but does not convey all ideas of the subjects. It only exudes silhouette and construction of the outline shape from the subjects, no matter how it is actually constructed or characterized. We want to apply this idea into our pattern layout and pattern cutting to create a new structure of garment. Each pattern piece plays a role as the shadow pieces make layers and contrast of materials.
Designer couple, Byungmun Seo and Jina Um has launched first menswear label in 2012 and they have presented the Ready-to-wear Menswear Collection in Milan and Paris. Their label has gained international recognition. The idea of the label is an experiment of new structure and high-textured fabric combination. They focus on creation of unconventional construction of garment with a development of new cut.