About Alter Showroom


Focusing on integrated solutions for international contemporary brands wishing to enter the China market, this showroom felt like the next step to take in ALTER's evolution.

Based in Shanghai, ALTER Showroom has a brilliant network of retailers all over China. Brand building is one of our strong points, the ALTER team's fashion knowledge, rich experience and extensive market relations provide our clients with a tailor made package across all aspects of their business from wholesale, communications and retail.

Our mission is not only to give brands a chance to access the best stores in China but also contribute to the organizational expansion of the brand. ALTER Showroom represents international designer brands in the following categories: high end women's and menswear, contemporary women's and menswear, accessories and lifestyle products.