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Concept

"These big and small cubes are
just like the wooden blocks in my childhood,
inspiring our desire for creativity.”

Sonja Long Xiao, Founder of ALTER

ALTER Concept Store is an unconventional and playful space that wants to convey a nexus between fashion art design food, and unveils lifestyle as culture. Located in the fashion heart of the city: Shanghai Xintiandi Style shop L116 facing Madang road and Fuxing Zhong Road, the CAFÉ connects the fashion concept store with a big CUBE. Like an ideal passepartout, it leads to an unique fashion Discovery: a cutting-edge collection and “editorial selection” of top leading designer label clothes and accessories from all over the world, displayed inside modular repeated cubes as back-to-back installations.

With the idea of an immediate and joyful yet cultured interaction ALTER creates a diverse space aiming To inspire.

Concept Concept
Concept Concept

ALTER THEN AND NOW

Concept Concept
Concept Concept
Concept Concept